Results Redux

Today I am going to look at step number one from the article "Define Your Personal Leadership Brand..." .  Every year in January people make new years resolutions that by March are no longer being followed. I believe instead of make resolutions you should set goals. At the beginning of this year I did a blog series on goal setting. Refer back to that series for more on goal setting.

The first step to creating a leadership brand according to Norm Smallwood and Dave Ulrich is What results do you want to achieve next year? This is like goal setting it is determining what you want to accomplish in the upcoming year. What you need to do in regard to determining what you want to accomplish is to look at it through the eyes of the three Cs.

• Company - What will you do to make the company successful this year.
• Customers - What will you do that will help the customers.
• Community - What will you do to help those around you.

Company - Determine what you can do that will help make the company money. Also you will want to look at ways to help save the company money. Look at your role and evaluate areas  your processes that will generate or save money.

Customers - Your customers may not be external people. Within your job determine who your customers are and what you can do to please them. It will go a long way in creating your leadership brand by pleasing and meeting the needs of your customers.

Community - Look around you, your co-workers or your employees, they are your community. What can you do to strengthen your brand with your community? What can you do to create results within your community?

Building that leadership brand means delivering and producing results to these three components of your world. Create those results and start building your brand.