I hope you had a great and relaxing weekend. After a two blog break where I looked at some leisure activities you can do it is time to get back into the leadership discussion. I have been looking at five ways to create your leadership brand. It is an article written on the Harvard Business Review, I suggest you read it.
Today I am going to look at the second step, what do you want to be known for? As is my norm I will take this great article and put my own spin to it. We will be looking at each of the steps through the three Cs, company, customers, and community.
- Company – What do you want to do that will make an impact on your company. Look at the year ahead and as you plan what you want to do evaluate whether they will leave a lasting image for the company. You want to make sure that after you leave the company there will still be things the company remembers you by.
- Customers – Determine what you can do that will make an impact on your customers. What can you do that will leave them wanting more? Remember you are trying to create a brand. You want your customers to remember that brand in a positive way. What you do is how they will remember you.
- Community – Community are those in the rank and file, co-workers and employees. You need to leave them with a lasting memory. Make sure it is positive. Let them remember that you were a great leader. Make sure what you do is unique and will leave that impression.
What do you want to be known for? Think of some famous brands, what are they known for? Coca-cola, Nike, General Mills, and Mercedes Benz, are just a few of the millions of brands that are out there and recognizable for their products. Make sure you are the leader in your area and that you become the Mercedes Benz of what you do.
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