Staying Focused

All this week we have looked at creating a leadership brand, thanks to a great article from the Harvard Business Review.  That article laid out 5 steps to creating that leadership brand. I looked at each step and then added my own little twist as I examined it through the relationship between a leader and the company, customers and community.

What is the next step? I know I said there were five and there are but I am going to add a sixth. That step is to stay focused. Once you have created your personal leadership brand you want to stay focused on the prize. The prize of course is success. You want to make sure that your brand statement will be fulfilled.

Those plans and that statement is your vision for success. Stay focused and stay the course. There will be times when you might feel like giving up. The road will not be easy, it never is. If it is easy you must be on the wrong road. There will be hurdles and stumbling blocks that will get in your way. Jump over the hurdles and kick aside the stumbling blocks and continue on your way.

• Company - Tap into the resources the company has to offer. Find out people in your company who are experts in the area you need help in. Reach out to them for that help and stay focused.
• Customers - Think of creative ways to keep and get new customers. Times may get thin and it might be the same old same old. Ramp it up with innovative ideas. Fulfill the brand statement you made to your customers.
• Community - Co-workers and employees can help you be successful in your brand statement. Be prepared to help them if they need it. No good deed goes by without having to pay back. If your employees help you get stronger as a leader and help you fulfill your brand statement then be ready to help them with their statements.

Stay focused and work hard toward fulfilling your brand statement.