Apathetic

This week we are working our way through audience types when you are giving a business presentation. We are using the acrostic REAP. Today we are going to take a look at the A. It stands for apathetic. That's right you will have people in your audience who are apathetic. They won't care what you have to say or what you are presenting. They are those who sit with their arms crossed looking at you but not really hearing what you have to say.

Just because they are apathetic doesn't mean they won't be receptive to what you have to say. This group of people you may have to work a little harder to get them engaged. Working harder means making sure your presentation really has a great WOW factor. That presentation needs to knock them off their feet. As you are presenting if you wow them it will get their attention and they will become engaged.

Once engaged the apathetic people in your audience will be sold on what you have to say. You've got their attention they will want to get on board with what you have to offer. After the presentation don't forget about them. Follow up with them on how they can get involved. Make sure they stay engaged.

Tomorrow we will look at those who are represented by the R. Then on Friday will will finish with a summary.