Processor

I hope you have enjoyed our look at audience types. When I say audience I am talking about those you might meet if you were making a business presentation. During this series we have looked at the business presentation and now we are looking at the audience who you will be presenting that presentation to.

We are using the concept of Sow and Reap to understand the business presentation and the audience who sees it. Today we are looking at the P in REAP. It stands for Processor. These are the people who upon hearing your presentation can't immediately make a decision. They have to think things over. They like to analyze everything they are presented with. Sometimes they almost come across as apathetic but that is not true they just want to process the information.

How can you as the presenter address this group of people? Make sure your presentation is solid. Make sure it has all the facts and details in your presentation. Make sure you show that you are in charge and show that in your presentation. Also blow them away with the wow factor. If your presentation is solid from beginning to end you will have given the processors all they need to make an informed decision about your presentation.

They will come back wanting to help you and they will also have some great ideas to help make your project a success.

Remember if you SOW a great presentation you will REAP the accolades of the audience.