The Audience

Any time you give a presentation it is not only the presentation that is important but the audience may be just as important. It is the audience that you are selling your idea to and presenting the information to as well. It is important to make sure you are meeting the needs of your audience. In that regard you need to understand the types of people that could make up your audience.

We are looking at the concept of SOW and REAP. The SOW portion was the presentation itself and it included Substance, Ownership and WOW Factor. The REAP is the audience, starting Monday I will address what the R stands for.

First lets look at the principle of sowing and reaping. The idea is that whatever you sow that you will also reap. If you plant corn you should reap corn. In our little scenario if you plant a quality presentation with great ideas you should be able to reap success. If you present a bland and boring presentation your will probably put your audience to sleep and your idea and presentation will not grow.

It is important to plant a presentation and understand your audience when doing so. That is what we will begin looking at on Monday.

Don't go anywhere this weekend because we will continue our weekend look at leader leisure.