Right Wisdom

All this week we have looked at creating a leadership brand, thanks to a great article from the Harvard Business Review .  That article laid out 5 steps to creating that leadership brand. I looked at each step and then added my own little twist as I examined it through the relationship between a leader and the company, customers and community. What is the next step? I know I said there were five and there are but I am going to add a sixth. That step is to stay focused. Once you have created your personal leadership brand you want to stay focused on the prize. The prize of course is success. You want to make sure that your brand statement will be fulfilled. Those plans and that statement is your vision for success. Stay focused and stay the course. There will be times when you might feel like giving up. The road will not be easy, it never is. If it is easy you must be on the wrong road. There will be hurdles and stumbling blocks that will get in your way. Jump over the hurd...

Now that you have created your branding statement it is time to live that statement. This week we have been looking at the five steps to creating a leadership brand. It is an article found at the Harvard Business Review . It is a great article that lays out the steps in a clearly defined fashion. I suggest you read it if you haven't done so. Then go back to my blogs over the past week and read my analysis and insight into leadership branding. We are on the final step today. Make your brand real is the final step. It is taking steps 1-4 and living it out. Making sure that you are following through on your statements. Step five is all about walking the talk. You said what you were going to accomplish now go ahead and do it. Have you ever had someone say they were going to do something for you but then they never followed through with completion. How did that make you feel? How did it affect your perception of that person? Do what you say you are going to do and live up to the exp...

Are you having difficulty determining who you are as a leader? Do you find yourself being wishy-washy on your strengths and weaknesses? If you want others to take you seriously as a leader you have to create a Leadership Brand. You need to become recognizable as a leader, a household name, someone that people know to go to for your strengths. I have been discussing this great article on leadership branding found at the Harvard Business Review . Go ahead and read it, I'll wait! Now that you have read it we can discuss. I am taking each step each day and looking at them a little closer. I am also putting on my special twist to each step. Now that you have determined what it is you want to be known for hose together to really create for yourself your leadership identity. Your leadership identity should be something that is exclusive to you. When others read it they will be able to recognize who it is. Just like products that have a brand you can tell what it is by what the produ...

I hope you had a great and relaxing weekend. After a two blog break where I looked at some leisure activities you can do it is time to get back into the leadership discussion. I have been looking at five ways to create your leadership brand. It is an article written on the Harvard Business Review, I suggest you read it. Today I am going to look at the second step, what do you want to be known for? As is my norm I will take this great article and put my own spin to it. We will be looking at each of the steps through the three Cs, company, customers, and community.   Company – What do you want to do that will make an impact on your company. Look at the year ahead and as you plan what you want to do evaluate whether they will leave a lasting image for the company. You want to make sure that after you leave the company there will still be things the company remembers you by. Customers – Determine what you can do that will make an impact on your customers. What can you do...

Today I am going to look at step number one from the article "Define Your Personal Leadership Brand..." .  Every year in January people make new years resolutions that by March are no longer being followed. I believe instead of make resolutions you should set goals. At the beginning of this year I did a blog series on goal setting. Refer back to that series for more on goal setting. The first step to creating a leadership brand according to Norm Smallwood and Dave Ulrich is What results do you want to achieve next year? This is like goal setting it is determining what you want to accomplish in the upcoming year. What you need to do in regard to determining what you want to accomplish is to look at it through the eyes of the three Cs. Company - What will you do to make the company successful this year. Customers - What will you do that will help the customers. Community - What will you do to help those around you. Company - Determine what you can do that will help m...