WOW Factor

How is that business presentation coming? I hope you have been crafting some substance for your presentation and taking ownership of the project you are presenting.

Remember we are looking at business presentations using the idea of SOW for the presentation and REAP for the audience. Yesterday we looked at the O in SOW. Today we will look at what the W stands for.

The late Steve Jobs was the king at presenting Apple's new products in a way that blew people off their feet. Steve Jobs used what you might call the WOW factor, that is what the W stands for. It is essential in any presentation that you create some sort of WOW factor that will blow the audience off their feet.

There are three things you need to think about when creating that WOW factor. If you follow these three things you will have a presentation with that WOW factor.

• Bells and Whistles - If you can show off what your project or idea might be able to do that is out of the ordinary then be sure you ring that bell and blow the whistle. Something fancy in your presentation will get the audience attention.
• Not Necessarily PowerPoint - Don't think just because you are giving a presentation that you need to use PowerPoint. I have seen many boring PowerPoint presentations. Make them fancy and spectacular if you have to use PowerPoint.
• Think Outside The Box - Think of something unusual to do. Get audience participation or do something they wouldn't expect. But make sure it is legal. It is your presentation get creative!

The WOW factor is an opportunity for you to blow them away. You have given them the substance in the presentation. You have shown them that you are the driver and owner. Now blow them away with "The Greatest Show On Earth". If you do those three things your presentation is guaranteed to get the audiences attention.

Tomorrow we will start to look at the audience through the word REAP.